shutterstock_127406492As those of you who are regular followers of this blog know, I am all about following the signs of the Universe and/or one’s own intuition when it comes to making choices in life.

Even I, however, sometimes fall down on the job.

Sometimes, that means that the Universe has to hit me over the head not once, but repeatedly, with the message I am meant to hear.

This week included one of those moments.

In the last few months, I’ve been testing out a few new marketing strategies in my business. One of them, in particular, has been very successful for a few of my entrepreneurial colleagues.

The first time I tried this strategy, however, it didn’t produce the results I’d expected. Not by a long shot.

So what did I do?

Hmmm. How shall I put this gently?

I ignored what the Universe was telling me and tried it again. To the tune of several thousand dollars.

Why? Because I just wasn’t willing to believe that what worked for others wouldn’t work for me. And because somewhere in my limiting belief makeup is the theory that if it works for others, it SHOULD work for me, goddammit.

I’m stubborn that way, as those who know me best can attest. I am nothing if not dogged in my pursuit of what I want (see, e.g., husband).

But I bet you know the outcome of today’s story.

What happened on the second try?

You guessed it: failure times two.

Was I bummed? Sure, for about a minute. But then I began to think about how I had arrived at this place.

It didn’t take long for me to realize what was going on: I’d arrived there by engaging in my time-honored strategy of beating my head against a wall of denial when I don’t get what I think I deserve.

This happens to be one of my character traits, and it is not an easy way to go through life. It made failures in my corporate career bloody miserable, for instance, because I’d just keep trying the same thing over and over again to the same results.

(Yes, that is the definition of insanity. Perhaps you understand how easy it is to go there from a personal perspective (smile).)

And even though I long ago processed through the reasons why this head-beating thing is a character trait of mine, that doesn’t mean that I don’t still occasionally fall prey to it, especially when I’m busy, tired or not paying attention.

Our challenging character traits, as I often tell my clients, sometimes need to be managed not just once, but over our entire lifetimes. 

But the most important thing is that once we know they’re there, we work to change them.

Which brings me to this week’s point: we cannot change our outcomes without changing our patterns in life.

And when the Universe talks, we should pay attention . . . the first time. (tweet this)

Which means, you guessed it, I won’t be trying that pesky marketing strategy again. Instead, I’ll be working on marketing strategies that are unique to my business, and match up perfectly with my special brand of magic.

In the meantime, I wish you a week of changing your habits, changing your life for the better, and most importantly, listening to what the Universe is telling you.

Have a great week.

XOXO E

 

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